Collection: Unit 4

Strategy & Identity (sweets)

STRATEGY & IDENTITY 

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Juan Cabral

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Juan Cabral is the director and writer of the popular “Gorilla” advert for Cadbury – which was the most awarded spot of 2008, including the Cannes Grand Prix in Television and voted Ad of the Decade by Ad Age Magazine in the US. He is also the creator of the Sony Bravia Campaign Trilogy (Balls, Paint and Playdoh).

Born in Argentina in 1978, he studied Graphic Design in the University of Buenos Aires. At age 22 he went to work at Mother London, which became Agency of the year in 2002. He joined Fallon in 2003 and started to manage the Sony and Tate Museum account. He was appointed partner and creative director at the agency, which became agency of the year in 2006 and 2007.

His accolades include 19 Cannes Lions, 2 Cannes Grand Prix, 7 Gold Clios, the 2008 Creative Circle President Award, Best in Show at the “One Show”, the prestigious D&AD Black Pencil and has won the Channel 4 Film-Four director’s cut award for the best ad of the last decade. He’s been written about by the Wall Street Journal, Independent, Guardian, Times and Esquire Magazine and was also included in the Evening Standard ‘London’s most influential people of 2008′ list.

In 2015 he directed ‘Beds’ for Ikea, which was voted best Campaign of the Year in the UK. The ethereal advert went on to earn the title of Best Crafted commercial of the year by BTAA, a Graphite Pencil from the D&AD and 9 Gold statues from the BTAA, Ciclope and the prestigious Cannes Lions Festival. This same year, Juan was nominated for the prestigious DGA award for Outstanding Directorial Achievement in Commercials for Ikea ‘Monkeys’ and Lurpak ‘Freestyle’. 

He is now represented worldwide as a commercial director by MJZ.

Tom Kuntz

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Tom Kuntz an American director and filmmaker who is most known for his unique television commercials and music videos, which either have colorful settings, time-lapse photography or wildly eccentric humans. He has enjoyed multiple nominations for the honor of ‘Best Commercial Director of the Year’ by the DGA (Directors Guild of America; 2007, 2009, 2010, 2013, 2016)

In August 2010, Kuntz's Old Spice "The Man Your Man Could Smell Like" spot won the Emmy for "Commercial of the Year."

His work can be seen on Kuntz Manor, his official website.

Kuntz began his directing career at MTV where he (and former creative partner Mike Maguire) created many noteworthy commercials promoting the channel, including a famous batch of commercials for the MTV music awards starring actor Ben Stiller.

Kuntz quickly left MTV and began directing full-time through Propaganda Films and then through MJZ where he has maintained solo representation since 2001.

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I created this image along side some others to come up with a poster idea I could do for the work. I wanted it to be weird and colourful something that pops out to an audience. 

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